First shown to the public in 1999, the Pontiac Aztek concept car was well received. It featured "Xtreme" futuristic styling and promised maximum versatility in support of a young and active lifestyle for its intended Generation 'X' buyer demographic. The production edition of the Aztek was launched with the tagline: "Quite possibly the most versatile vehicle on the planet." in conjunction with CBS's hit game show, Survivor in 2000.
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For its first model year the Aztek became one of the time honored Daytona 500 Pace Cars. However, unfortunately, the 2001 race would become known as "Black Sunday" or "the darkest day in NASCAR," as Dale Earnhardt Sr. died in a crash on the final lap. As the ambulance and rescue crews arrived the Aztek and a sister Grand Prix Pace Car also rushed NASCAR officials to the fatal crash site.
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